The Greater Raleigh Chamber of Commerce, in partnership with Wake County Economic Development (WCED), and Work in the Triangle, has announced that its “Work in the Triangle, Smarter From Any Angle” overall campaign received the “Best of Class – Large Division” award, the highest honor given by the Southern Economic Development Council (SEDC). Additionally, Work in the Triangle received the “Award of Excellence” in the “Special Purpose Brochure” category and the “Award of Superior” in the “Special Purpose Website” and the “Thinking Out of the Box” category. The Greater Raleigh Chamber of Commerce’s Wake County Economic Development program also received an “Award of Excellence” in the “General Purpose Brochure” category for their Wake County – Make a Smart Move Brochure.
The SEDC’s annual Communication Awards recognize and showcase the leading marketing work completed by economic development professionals throughout the South. Winning campaigns demonstrate creativity, strong messaging and effectiveness at reaching their target audiences. The “Work in the Triangle” campaign was recognized at SEDC’s 2013 Annual Conference held at the Hyatt Regency in Tulsa, Okla. on Sunday, Aug. 4 through Tuesday, Aug. 6. This award recognition clearly reflects the campaign’s success in promoting the economic development of the Triangle by supporting existing talent and recruiting new talent to help our region continue to grow and flourish.
“Work in the Triangle” exceeds what other talent initiatives in the country have done with big, bold ideas for how to attract talent under the umbrella of a strategic, integrated marketing and communications campaign. It draws on other communities’ best practices and incorporates the best elements of talent attraction campaigns and sites across the country to create something wholly new, different and innovative. With a key objective to position and market the Research Triangle region as one of the top destinations for talented professionals to relocate from across the country and around the world, the “Work in the Triangle, Smarter From Any Angle” campaign works closely with an array of industry organizations to retain, cultivate and replenish an important asset — people — in order for the region to flourish in the decades to come.
Since rolling out with the campaign in May 2012, “Work in the Triangle, Smarter From Any Angle” has been the Triangle’s go-to resource for area employment opportunities, actively engaged with local companies and recruiters to promote and ultimately fill open positions by attracting new talent. As the campaign has worked to raise awareness for the region and its numerous opportunities, its website portal and other digital communication channels have received high levels of engagement, reaching 16,000 unique website visitors, more than 31,000 total website visits, 1,500 YouTube video views, more than 2,400 new Twitter followers and 770 email subscribers. Sixty Triangle professionals have created profiles on the unique “Work in the Triangle: What’s Your Angle” network, and the initiative has received 364 Facebook fans on its official account page.
“We are very excited to receive the ‘Best of Class’ award for our Work in the Triangle initiative,” said Jennifer Bosser, assistant executive director for Wake County Economic Development. “Since we launched this campaign in May 2012, we have been enthusiastic about the engagement we have received from our local smarty pants ambassadors and the business community to promote the Triangle and job opportunities in key industry clusters of the Triangle. We are incredibly proud of this campaign, and we are very appreciative of this great recognition from SEDC.”
NEW MEDIA CONTENT:
Work in the Triangle Facebook page:
Work in the Triangle on Twitter:
Work in the Triangle on LinkedIn:
- The mission of Work in the Triangle supports the talent recruitment initiative of the Greater Raleigh Chamber of Commerce EDGE4 – Growing Great Campaign, which aims to expand the number of highly skilled employees in target industry sectors by 2013, and is one of five strategies designed to bring prosperity and growth to the region.
ABOUT WORK IN THE TRIANGLE:
Work in the Triangle is a regional talent attraction initiative to connect and recruit top talent with employers and job opportunities in the key industry clusters of the Triangle area of North Carolina. The initiative, led by Wake County Economic Development (WCED), is in partnership with the Greater Raleigh Chamber of Commerce, Competitive EDGE4, Greater Durham Chamber of Commerce, Chapel Hill Carrboro Chamber of Commerce, Orange County Economic Development, Research Triangle Foundation and the Research Triangle Regional Partnership. The initiative’s talent recruitment strategy is to position the Triangle nationally and internationally as a smarter place for talented skilled professionals to work, live, play and learn by leveraging social, digital and mobile media, and developing content, including videos, testimonials and resource links. For more information, please visit http://www.WorkintheTriangle.com.
ABOUT WAKE COUNTY ECONOMIC DEVELOPMENT:
Wake County Economic Development (WCED), a program of the Greater Raleigh Chamber of Commerce, is the primary economic development organization for Wake County and its 12 municipalities. WCED hosts clients evaluating Wake County for possible facility locations each year and facilitates dozens of corporate expansions, resulting in new jobs and capital investment for Raleigh and Wake County. Services available to companies that are considering relocating or expanding in Wake County include economic and demographic research, site and building inventory searches, visitation itineraries, community tours, corporate executive and employee briefings, employee relocation assistance, and post-relocation services. For more information, visit www.raleigh-wake.org.
ABOUT THE GREATER RALEIGH CHAMBER OF COMMERCE:
The Greater Raleigh Chamber of Commerce is the Triangle’s largest nonprofit business membership organization made up of more than 2,400 member firms representing two-thirds of the private sector employment in Wake County. The Chamber has represented the interests of the local business community since 1888. For more information, visithttp://www.raleighchamber.org.