This content first appeared in Economy & Business 2026. Click here to view the full publication.

By Jennie Gardner, CRP, GDS, Coldwell Banker Howard Perry and Walston

After several years of rapid appreciation and intense competition, the housing market is showing signs of
stabilization. The current environment reflects a shift toward more sustainable growth, offering both buyers
and sellers a more balanced playing field.

Home prices are expected to appreciate at a steady pace of 3–5% annually through 2026, aligning more closely with historical norms. The median sales price now hovers around $469,000, and while affordability remains a challenge, the cooling pace of price increases is creating more breathing room for buyers, especially those willing to explore outlying areas.

Active listings have increased noticeably, leading to longer days on market and fewer bidding wars. While
competitive offers are still part of the landscape, buyers benefit from more choices, time to negotiate, and a less frenzied pace than in recent years.

The region continues to attract new residents, and inmigration from higher-cost metropolitan areas remains
a key driver of housing demand, reinforcing the area’s economic vitality.

Interest rates, a critical factor in buyer behavior, are beginning to ease. Forecasts suggest a gradual decline
toward the mid-6% range in 2026, which could encourage more buyers to re-enter the market. Early signs of rate drops are already being observed, offering a potential boost to affordability and activity.

Residential development is ramping up, particularly in Garner, Knightdale, and Holly Springs, helping to alleviate supply constraints. These housing starts are essential to meeting demand and supporting growth.

The market’s transition to a more balanced state is a welcome development. While affordability challenges
remain, the outlook is one of measured optimism. Buyers have more options, sellers are adjusting to new dynamics, and the region’s economic fundamentals continue to support healthy demand.

“Wake County’s housing market is fundamentally sound, supported by solid economic growth and demographics. It’s becoming a more predictable environment, where strategic pricing for sellers and thoughtful decision-making for buyers are essential to success.”

– Jennie Gardner, CRP, GDS, VP of Relocation, Corporate Services and eCommerce, Coldwell Banker Howard Perry and Walston