In partnership with the City of Raleigh, Wake County Economic Development manages a national media campaign as part of the effort to attract attention and gain awareness for Raleigh. The campaign for 2017/18 closed with a visit from a German journalist, Claus Hulverscheidt. Claus and his wife are on assignment in the U.S. and are based in Brooklyn. Claus writes for the largest daily newspaper in Germany, Süddeutsche Zeitung, which has a print circulation of about two million and monthly online visitors of more than 10 million.
Claus contacted our national media agency with interest in visiting Raleigh. He expressed his interest to learn more about how and why North Carolina (Raleigh) has been able to create an environment that is inclusive and equitable for most everyone. Based on Claus’s interest, we were able to host him over Black Entrepreneurship Week, the week of July 9.
The agenda for Claus’s trip to Raleigh was packed with meetings, visits, and events. Claus met with influential team members from the Raleigh Pathways Center, including Councilman Corey Branch, and the Shaw University Innovation and Entrepreneurship Center, along with meetings with Jess Ekstrom from Headbands of Hope, DeShawn Brown of CoWorks, and Raymahl Sutton from Applyable. The trip also included a varied culinary experience, to show the diversity of cultures in Raleigh. Claus enjoyed lunch at The Pit, dinner at Taverna Agora, and a stop at Brewery Bhavana.
Before Claus left to start his journey back to New York, he shared with us his impression of the city. He expressed his surprise and delight with what he found in Raleigh. What was clear to him is that the people of Raleigh know that working together, learning and listening to each other, and caring for all people is essential to the success of Raleigh’s inclusive environment. Following Claus’s visit to Raleigh, he released an article in August.
You can read the translated article here.
Note: When reading the article, please consider the differences in culture and communication style.