Wake County Economic Development launched a national public relations and storytelling campaign in Nov. 2014 in partnership with the City of Raleigh and Development Counsellors International (DCI.)
The goal of this campaign is to raise national and international awareness of Raleigh, Wake County, and the region as well as attract new companies and talent to the area. The stories are strategically focused around the business ecosystem, entrepreneurship, efforts around diversity and inclusion, and quality of life.
Below are some of the most prominent national articles secured through proactive and reactive pitching:
Why Raleigh Will Be the Next Startup Hub
The article is an incredible and accurate reflection of the momentum of the Triangle region and highlights a plethora of local companies and amenities. Entrepreneurship programs with NC State University, Republic Wireless and HQ Raleigh are just some of the programs mentioned.
Inc., the magazine for growing companies, delivers real solutions for today's innovative business builders. The publication covers every business and management task, including marketing, sales, finding capital and managing people, Inc. helps business owners and CEOs start, run and grow their businesses.
The Nation’s Most Exciting Park Project is Taking Shape in North Carolina
The article looks at how the City of Raleigh is working to create this large scale park project while ensuring it is a place for everyone in the community to gather. The story quotes both Mayor McFarlane and Kate Pearce and includes several key messages including quality of life, Raleigh’s growth, inclusion and community involvement, as well as the push by the City to source comments from over 65,000 residents.
Curbed covers national real estate, architecture, and design in cities across the country and reaches over 3 million unique visitors each month. Advertising equivalency for this piece is $11,716.
How North Carolina is Fueling Startup Success
The article starts macro, discussing the Research Triangle and the state’s impressive startup successes, but then quickly narrows in on the greater Raleigh region and all of its incredible offerings, and finishes with a call-to-action to any tech startups or large enterprises, as well as VCs, to keep Raleigh on their radar.
Forbes is an American business magazine that features articles on finance, industry, investing, and marketing topics and also reports on subjects including technology, communications, science, politics, and law. Forbes reaches over 23 million unique visitors each month and the advertising equivalency for this piece is $85,249.
NC State and Delta partner on commercial application of quantum
The article highlights the new, multi-year, collaborative partnership between NC State and Delta that will allow Delta to explore the commercial applications of quantum computing through it’s access to the IBM Q Hub at NC State.
Digital Journal is an online outlet that features news and updates on information technology, lifestyle and the arts as well as showcasing how technology influences private and professional lives. Digital Journal reaches over 130,000 unique visitors each month and the advertising equivalency of this piece is $1,236.
To learn more about the national media campaign, contact Jen Miller.