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Lassiter Distilling Company Launches Lassiter’s North Carolina Rum

NC Rum and Grand Opening Launch


  • Launches flagship product (NC ABC Code 66415) in North Carolina
  • North Carolina’s newest distillery sets grand opening of Knightdale location for Oct. 15 from 11 a.m. - 3:30 p.m.

Knightdale, NC, October 10, 2016 – Lassiter Distilling Company, North Carolina’s newest distillery, delivered its first shipment of Lassiter’s North Carolina Rum (NC ABC Code 66415) to the NC Alcoholic Beverage Control Commission warehouse in Raleigh this morning, effectively launching the brand in the North Carolina market. The distillery also announced the grand opening of its Knightdale plant will take place Saturday, October 15, from 11 a.m. to 3:30 p.m.
“Lassiter’s North Carolina Rum is a full-flavored white rum designed to stand up in the world’s greatest cocktails, whether they’re made by a master mixologist or mixed at your backyard barbecue,” said Gentry Lassiter, co-founder and CEO of Lassiter Distilling Company.

Lassiter’s North Carolina Rum is crafted entirely at the Lassiter Distilling Company’s location in Knightdale at 319 North First Avenue. The rum is made from rich molasses and sweet unrefined cane sugar, resulting in a slightly sweet rum with floral and citrus notes over a delicious molasses flavor. The rum, which will be available through ABC stores and at the distillery soon, is priced at $24.95 for a 750 milliliter bottle for retail customers in North Carolina.
“Launching our rum and our distillery are the hard-earned results of the efforts of more than 100 friends, family members and partners. We’re proud to launch our brand in a state that has always held a special place in our lives, and we’re proud to bring it to market in NC first,” said Rebecca Lassiter, co-founder and president of Lassiter Distilling Company.

Lassiter Distilling Company is the first licensed distillery in Knightdale. The company is focused on the production of high quality rum and plans to launch aged and flavored products, as well as experimental collaborations with partners in the future. The distillery will host its grand opening on Saturday, October 15, from 11 a.m. to 3:30 p.m., where founders and family members will welcome the public through its doors for the first time.

“We are thrilled to have the Lassiter Distilling Company as part of our community,” said James Roberson, Mayor of Knightdale. “Small businesses like the Lassiter Distilling Company are at the heart of our town, and they offer new opportunities and great products to those who call Knightdale home.”

About Lassiter’s North Carolina Rum
Lassiter’s North Carolina Rum is a full-flavored white rum crafted entirely in-house by the Lassiter Distilling Company in Knightdale, NC. Lassiter’s North Carolina Rum is a single-run rum made from rich molasses and sweet unrefined cane sugar that imparts unique floral and citrus flavors over a delicious molasses note. Find Lassiter’s North Carolina Rum (NC ABC Code 66415) at your local ABC store and a variety of bars and restaurants across North Carolina. Please enjoy our product and all alcoholic beverages responsibly.

About Lassiter Distilling Company
Lassiter Distilling Company was founded in 2015 on the principle that greatness is made with time-honored tradition, character and a dose of mischief. The company creates and markets superior spirits, including its flagship product, Lassiter’s North Carolina Rum. Visit us at our location at 319 North First Avenue in Knightdale, and learn more about us on our Facebook page:

Media Contact: Gentry Lassiter
Phone: 919-295-0111


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